Online & web marketing basics
Online & web marketing has become more sophisticated as more and more business go online forcing search engines to be more careful about what content they allow to be indexed and where to rank that content. Google is still the most dominant player in the search engine field and any SEO campaign needs to have Google at its heart. Recently, Google have started placeing more importance on 'backlinks' - or websites that link to your website.
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Web marketing techniques
E-creation can work with writing your website content & online marketing strategy as part of your web design process. Its is important to anticipate search engine optimisation early in the design process, looking headings (H1 tags), the density of content vs. images, the structure of the content and backlink strategy the includes Twitter, Facebook, blogging and content commenting.
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